Safety Shot or shot in the dark? 25-50% superbowl play?

Safety Shot (SHOT) is planning to have promotional events surrounding the Super Bowl according to new article. Will the 'recovery' drink be a success or a 'shot in the dark'? The momentum is looking strong right now with decent volume. One to watch 25%-50% with tight stoploss. You don't want to catch the downside since it is only in the $3-$4 range.