The stock tanked in 2018. Blizz got lazy and really upset a lot of their fan base. A quick glance at the annual fundamentals provided by yahoo it looks like the company is still very liquid, paying down liabilities, and growing earnings attributable to shareholders at a clip. EPS estimates absolutely cratered recently, however, which probably fueled the flame of the sentiment drop. In any case, I believe the developers have listened and reacted to the community's criticisms and will meet or exceed expectations going forward into 2019. From a purely technical POV the stock is a clear cut buy. In fact, I'd go so far as to say its oversold and some OTM leap calls will likely yield substantial returns. I think we've already approached a relative bottom, with a $5 risk to the downside before heavy resistance. Scale in, but now is the time to buy.