NikeShort
$NKE potential bottom around $58-63
- For NKE longs, they gotta feel 10-15% more downside for potential bottom. $63 is the 200 SMA on monthly scale where it could potentially bottom.
- Ideally,NKE has been losing market share to 
ONON, deckers etc. On top of that there's zero innovation in the shoes and design. Premium price for Nike seems unjustified.
- Fair value based on multiple compression seems to be around $78-85. Therefore, buying it in 70s isn't worth holding. I believe parking money here is like betting on dead horse as of now.
- Turn around in brick and mortar business takes long time and patience as compared to SAAS business where one could see positive turn around within 1-2 quarters.
- CEO is a veteran which is a plus but investors should be cautiously optimistic.
- Buying around $58-63 provides good upside adjusted for slow rate of pace of growth and competition fears.
NKE longs, they gotta feel 10-15% more downside for potential bottom. $63 is the 200 SMA on monthly scale where it could potentially bottom. - Ideally,
NKE has been losing market share to ONON, deckers etc. On top of that there's zero innovation in the shoes and design. Premium price for Nike seems unjustified. - Fair value based on multiple compression seems to be around $78-85. Therefore, buying it in 70s isn't worth holding. I believe parking money here is like betting on dead horse as of now.
- Turn around in brick and mortar business takes long time and patience as compared to SAAS business where one could see positive turn around within 1-2 quarters.
- CEO is a veteran which is a plus but investors should be cautiously optimistic.
- Buying around $58-63 provides good upside adjusted for slow rate of pace of growth and competition fears.
Uwaga
I hope you weren't caught in the pump. Staying underweight NKE
I will add around $63-58 , slow growth and losing brand dominance is big headwind.
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