Salesforce
Long

CRM swing trade opportunity at $215

85
Summary
CRM ( Salesforce.com Inc ) has short-term upside potential and is a good swing trade buy.

Downside
  • No dividend
  • High-end competitors are titans of industry as well like Microsoft, Oracle, and SAP while low-end competitors for small-and-medium-sized businesses include Freshworks and Zoho


Upside
  • About as "boomerish" as they come for Tech companies (without a dividend), in business for 20+ years
  • Dozens of Analysts following and pricing on TipRanks
  • Consistently positive revenue, gross profit, and operating income trends since 2015*
  • Every company I have been employed by or contracted for with >2 employees uses for customer relationship management (or more)

*all asterisk details based on MacroTrends summary of 10-K documents

Technical Indicators
  • RSI at 45 or below since sell-off mid-February 2021 with lows below 30 in early March
  • MACD histogram approaching zero as price finds support in the $210 range
  • Closing price, 20-Day SMA, 5-Day EMA, and 10-Day EMA are all beneath the 200-Day SMA
  • TipRanks median price target is $280, which is about 31% higher than last closing price on Tuesday March-16, 2021


Conclusion
CRM is a long swing trade opportunity with a conservative price target of $245.

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