Long
Zilliqa poised to become global advertising blockchain
Credit to: Andrew Munro
Posted: 30 July 2019 10:01 am
It's worth stepping back and looking at the sheer scale of the client base Aqilliz is likely to serve, directly and indirectly.
Aqilliz's CEO from October this year will be Gowthaman "G'Man" Ragothaman, former global client lead at WPP, the world's largest advertising company. Based on the precedent on which Aqilliz is built, and on the fact that Ragothaman is its CEO, Aqilliz could be envisioned as something of a to-market version of the successful Project Proton trial.
Mindshare, whose clients include PepsiCo and many more, is a WPP subsidiary, as is GroupM, where Ragothaman was heading up blockchain initiatives. Elsewhere in the supply chain, Project Proton included the MediaMath real-time ad-buying platform, which describes itself as "trusted by two-thirds of the Fortune 500", and the Rubicon Project ad exchange, which processes ads across millions of websites.
Posted: 30 July 2019 10:01 am
It's worth stepping back and looking at the sheer scale of the client base Aqilliz is likely to serve, directly and indirectly.
Aqilliz's CEO from October this year will be Gowthaman "G'Man" Ragothaman, former global client lead at WPP, the world's largest advertising company. Based on the precedent on which Aqilliz is built, and on the fact that Ragothaman is its CEO, Aqilliz could be envisioned as something of a to-market version of the successful Project Proton trial.
Mindshare, whose clients include PepsiCo and many more, is a WPP subsidiary, as is GroupM, where Ragothaman was heading up blockchain initiatives. Elsewhere in the supply chain, Project Proton included the MediaMath real-time ad-buying platform, which describes itself as "trusted by two-thirds of the Fortune 500", and the Rubicon Project ad exchange, which processes ads across millions of websites.
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