Amazon.com, Inc.
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Amazon (AMZN): Pullback Pause or Start of a Deeper Correction?

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Hello everyone,

Amazon’s stock has drawn attention after sliding from the 220 USD peak to below 216 USD. Looking at the broader picture, this move reflects not only a technical correction but also investors’ growing caution amid mixed U.S. economic signals and uncertainty around the tech sector’s outlook.

From a fundamental standpoint, the backdrop isn’t entirely favorable for tech giants. Although Amazon remains dominant in e-commerce and cloud computing, growth expectations are cooling due to rising competition and higher advertising costs. Lower-than-expected margins triggered early profit-taking, especially as Treasury yields climb and U.S. growth shows signs of slowing. With capital flows turning defensive, FAANG stocks — including AMZN — are among the first to face selling pressure. Additionally, softer consumer demand in emerging markets and ongoing supply chain disruptions have raised concerns that Amazon’s expansion momentum could temporarily stall.

On the H4 chart, the bearish structure is clear. AMZN has dropped from the 218–220 USD zone toward 215 USD, staying below the Ichimoku cloud — a signal that sellers still dominate. The 215.0 area now acts as short-term support, while 210.0 is a stronger defensive zone if selling persists. On the upside, 220.0–222.0 remains a heavy resistance area filled with thick FVG clusters, where sellers could reappear if the price rebounds.

Looking ahead, I expect AMZN may dip slightly to retest 215.0–214.5 before attempting a recovery. If buying interest emerges from this zone, a rebound toward 220.0–222.0 is possible — a key region to confirm a short-term reversal. However, a decisive break below 214.5 could extend the decline toward 210.0, where long-term buyers may find value again.

Despite near-term pressure, Amazon’s strong fundamentals remain intact, and such corrections often provide opportunities for institutional accumulation at lower levels.

What do you think — is this just a healthy pullback, or the start of a deeper correction for Amazon?
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